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LOGO DECODE

From logo design to branding

Author: SHAOQIANG, WANG
By: PROMOPRESS
Pages: 240
Language: EN, ES, FR
ISBN: 978 84 16504 16 9
Price 45,00 EUR
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Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Deconstruction aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best presents a company. Case studies focus on “how a logo comes into being,” taking you through some of the decisions designers made and why they made them. It will be a valuable guide for people engaged in graphic design and marketing, and even brand owners.
Logo Promopress
Books specialized in architecture and interior design, graphic design, visual culture, fashion, arts and crafts and children's for professionals, students and amateurs worldwide.


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